Although I feel that I could have gotten some interesting insights into the the ways that traditional PR practitioners have adapted to using social media in their work, I found the book to be moderately unreadable and I skimmed most chapters.
Rife with typos and poorly organized (one would think that a definition of “website” would naturally come before definitions of things one might find on a website, but this book proves that theory wrong).
Disappointed - editing factors contributed to my quitter's attitude.