Online Public Relations provides a practical guide to public relations and the Internet. Endorsed and supported by the Chartered Institute of Public Relations, the text covers up-to-date research and gives practical advice on every aspect of successful online public relations. The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised, second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effectively. David Phillips explores the growth of social media sites such as Facebook, MySpace, Bebo, Flickr etc, and of virtual environments, virtual communities, information sharing sites and blogs. PR practitioners must now explore and experiment with new technologies and new ways of thinking to get their message across - and an environment which has been made far more transparent, due to social media. This second edition is a timely and authoritative overview of the new online PR. Any PR professional wanting to conduct business in the modern interconnected world will regard this book as a must.
Reviews with the most likes.
Although I feel that I could have gotten some interesting insights into the the ways that traditional PR practitioners have adapted to using social media in their work, I found the book to be moderately unreadable and I skimmed most chapters.
Rife with typos and poorly organized (one would think that a definition of “website” would naturally come before definitions of things one might find on a website, but this book proves that theory wrong).
Disappointed - editing factors contributed to my quitter's attitude.
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