Selling the Dream

3.5 stars. Several worthwhile books about MLMs have been published recently, including [b:Hey, Hun: Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing 62241157 Hey, Hun Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing Emily Lynn Paulson https://i.gr-assets.com/images/S/compressed.photo.goodreads.com/books/1662304999l/62241157.SX50.jpg 98054825], and [b:Cultish: The Language of Fanaticism 55338982 Cultish The Language of Fanaticism Amanda Montell https://i.gr-assets.com/images/S/compressed.photo.goodreads.com/books/1603741877l/55338982.SX50.jpg 86301080]. Jane Marie brings to the table a strong political and historical context for MLMs, going back to Amway's CEO schmoozing with President Gerald Ford in 1974. Plus, now I know where the term “snake oil” comes from (probably). Marie's tone is casual, if occasionally a little too snarky. I continue to be oddly fascinated by these examples of American individualism and exceptionalism run amok, so keep those books (and documentaries - check out LuLaRich and (Un)Well) coming.