This one-of-a-kind book reveals the secrets of a story's power to persuade, inspire, influence, and to teach. • Shows how to use the power of story to get your message across in any medium or venue • Explores the convergence of the neural science of story with the art of communication to reveal the power of words • Provides tips, techniques, and strategies for structuring your stories for the most impact • Reveals the common communication pitfalls to avoid
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