So you think youd like to open a Ryan McGinness franchise in your town? Youre in luck. Mr. McGinness has created an all-encompassing guide to producing original work using his exacting standards. Although often laugh-out-loud funny and created with tongue firmly in cheek, this amazingly well thought out book serves double duty, pointing out what an absurd amount of work goes into building an art career in todays brand-obsessed world. Chapters include Outward Communications, Positioning, Art Production Standards, Operations, and Human Resourceswhich contains this gem: Employees and interns are encouraged to engage in staycations (or studiocations) by using allotted vacation days to come into the studio and catch up on work. While you may never develop McGinness chops, one could do far worse than to follow his sage advice.
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