SUMMARY - Hug Your Haters

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover why it is important to respond to all your dissatisfied customers. You will also discover : that reacting to criticism is beneficial; the difference between complaints made in private and those expressed publicly on the Internet; the changes in the customer/company relationship imposed by social networks and other new platforms; the secrets of turning negative interaction into an opportunity to gain fans; the golden rules of effective customer service. You can't please everyone: sooner or later, every company is confronted with dissatisfied customers. In the age of the Internet and social networks, these criticisms immediately become public and can cause serious damage. Many professionals prefer to ignore them. This is a serious mistake: they miss an opportunity to take control of their business, restore their image, and even seduce a new audience! Reacting systematically to expressions of discontent offers real benefits. Make it a consistent strategy and your relationship with your customers will improve. *Buy now the summary of this book for the modest price of a cup of coffee!