SUMMARY - Made to Stick by Chip Heath and Dan Heath

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. *As you read this summary, you will discover the six essential foundations that allow ideas to be heard and considered. You will be able to apply them and make your voice heard. *You will also learn : the importance of keeping it simple to generate interest; why concrete examples are important to persuade your audience; the unexpected and surprise make a message attractive; why credibility is important... but not mandatory; why emotion is important and "catches" the audience; how to captivate the audience by integrating a story that will make a lasting impression. *Why are urban legends so successful? Conversely, why is it that real information is difficult to get across? Because it all depends on the catchphrase. An urban legend works because it contains details and tells a story. Conversely, an argument made up of statistics is hard to catch the eye. But then, how do you get more attention and adherence? Discover the 6 simple principles described by authors Chip and Dan Heath. *Buy now the summary of this book for the modest price of a cup of coffee!