SUMMARY - Nudge

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. As you read this summary, you will discover that thanks to the nudge theory - that is, soft inducement - it is possible to inspire the right decision without resorting to restrictions or prohibitions. You will also discover that : mistakes and bad decisions are common; not everyone is ready for change; gentle prompting allows the individual to be motivated to change, without rushing him or her; there are ground rules for determining the right nudge for each situation; well-placed nudges are better than some well-established rules; generally speaking, nudges are good for society and your wallet. Every day, you have to make decisions or choices. But you don't have the time to devote your full attention to them, which can lead you to make mistakes. However, a gentle incentive to make the right choice, to take the right path, will help you to avoid going straight into the wall. This is the principle of the nudge: to indicate to a person, in all benevolence, the path to take so that they feel better. This is why paternalistic libertarians advocate its use. Are you ready to discover the benefits of gentle encouragement? *Buy now the summary of this book for the modest price of a cup of coffee!