Buy now to get the main key ideas from Mike Isaac's Super Pumped Super Pumped: The Battle for Uber (2019) covers the events between the founding of Uber and the ousting of its hard-driving CEO, Travis Kalanick. Based on hundreds of interviews with current and former Uber employees, as well as previously disclosed documents, New York Times reporter Mike Isaac reveals the details behind the dramatic rise and fall of Uber. Uber was described by the media as “fast-growing,” “pugnacious,” and a “juggernaut.” Thousands of young engineers believed landing a job at Uber meant realizing their dreams of tech riches. Twelve-hour workdays and a nonexistent social life became things to be celebrated, the markers of the “hustle culture” and “super pumped-ness” that Kalanick embodied. Many believed that tech founders were remaking the world – making it smarter and more efficient. However, the world of uninhibited technological progress soon came to a screeching halt, and so did Kalanick’s days at Uber.
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