SUMMARY - Traction

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. *By reading this summary, you will discover all the methods that the most successful companies of the 21st century use or have used to gain traction. There are testimonials from the co-founder of Wikipedia, Reddit, OkCupid, the founder of Hubspot and the CEO of Kayak. *You will also discover that : no matter how great your product may seem, it will be useless if you don't have users; you have to test, test and test again; the user acquisition channels that seem incompatible with your business are often the most interesting and unexploited; you need to set numerical objectives to make them a reality. *You need to spend 50% of your time developing your product and 50% of your time on your company's traction, i.e. on user acquisition mechanisms. The reason is simple: startups often fail because they don't have enough users. Therefore, it is essential to do both in parallel. *In the short term, the development of your product will probably be slowed down. However, this will accelerate the success of your product in the market. On the one hand, you will have a product that people want. On the other hand, you will have already tested several acquisition channels before your offer is released, which will allow you, when you launch, to grow rapidly. *Buy now the summary of this book for the modest price of a cup of coffee!