Thank You for Smoking
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15
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The hero of Christopher Buckley's wickedly funny novel is Nick Naylor, chief spokesman for the Academy of Tobacco Studies. Nick likes his job. In the neo-puritanical nineties, it is a challenge to defend the rights of smokers and a privilege to promote their liberty. Sure, it hurts a little when you're compared to Nazi war criminals, but Nick says he's just doing what it takes to pay the mortgage and put his son through Washington's elite private school St.
Euthanasius. (His critics call this the yuppie Nuremberg defense: "I vas only paying ze mortgage!").
Nick can handle the pressure from the anti-smoking zealots, but he is less certain about his new boss, BR, who questions whether Nick is worth $150,000 a year to fight a losing war. Nick seeks inspiration and solace from two sympathetic souls who work for the firearms and alcohol lobbies. They call themselves the Merchants of Death. Together, they bemoan the plight of the sin lobbyist and argue over who has the most deadly job.
Under pressure to produce results, Nick goes on a PR offensive, turning appearances on Oprah and Larry King Live into national events. But Nick's heightened notoriety makes him a target for someone who wants to prove just how hazardous smoking can be. If Nick isn't careful, he's going to be stubbed out. Christopher Buckley is a master of political and social satire. His novel will cause wheezing fits of laughter.
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As a lobbyist, the sharp satire of Christopher Buckley's Thank You For Smoking resonated perfectly for me. Many of you will have seen the (very good) movie version, and it's one of those movies that I actually like so much that I was worried about reading the book! It turns out they're very similar, telling the story of lead tobacco spokesman Nick Naylor and his constant fight to defend the industry. Naylor appears on Larry King, on Oprah, before Congress, and battles for his job while his boss tries to replace him with his pretty young protegee.
While the movie gets a lot of mileage out of the divorced Nick's young son, he's very much a background character in the book. Instead, the focus is on Nick's quest to make smoking cool again by getting the movie studios to put it on screen, and a bizarre kidnapping in which Nick is abducted and covered in nicotine patches. When he's not busy flying to Hollywood and being abducted, Nick is having two different flings (one with his corporate rival, one with a reporter) and hanging out with his closest (read: only) friends, the lobbyists for the alcohol industry and the firearm industry, who are constantly squabbling about whose product kills more people.
Satire, like most comedy, can be very tricky to nail with the right tone, and I'd read a Buckley book a couple years ago that I didn't think quite landed. But I always believe in giving an author I was unimpressed with a second chance, because everyone has some variance in the quality of their output and some books you just don't read at the right time. Happily, I found this one excellent. Even though this book was written in the early 90s, there haven't been enough significant changes in the political process or corporate communications that the humor has lost its relevance or edge.
On the flip side, it is a satire, so character development (usually big for me as a reader) was pretty minimal and the plot was of course exaggerated. If smoking/tobacco is something you take seriously, this book will likely be more irritating than amusing. But if you've seen and liked the movie, or you work in corporate communications/government relations, there's a lot to enjoy here.
