The Bleeding Edge

Steve Case . . . Larry Ellison . . . Steve Jobs . . . Scott McNealy . . . Sean Parker . . . Over more than half a century at the forefront of the technology revolution, Bill Raduchel encountered them all as a pioneering executive for McGraw-Hill, Xerox, Sun Microsystems, and AOL--where he was behind the scenes for the landmark merger with Time Warner. He not only had a front-row seat but was a key player in the birth of the digital age in which we now live--from opening one of the first online futures trading services to delivering bids in the 1990s to buy NeXT and Apple to being "in the room" for the launch of licensed music on iTunes and ultimately to being named CTO of the Year at AOL Time Warner. Packed with never-before-heard stories and timeless wisdom on the art of computer science, the business of technology, and the durable power of relationships, The Bleeding Edge provides a rare history of how and why the internet looks and feels the way it does today.