The Laws of Creativity

A revealing and practical exploration of creativity: what it is, how it works, and how you can harness it in your everyday life. In The Laws of Creativity, award-winning creator, designer, and entrepreneur Joey Cofone demystifies the creative process by uncovering the thinking and science behind it, empowering the reader with practical, actionable steps toward creative excellence. The 39 laws within contain illuminating concepts and powerful instruction. Each law is illustrated with inspiring, enlightening, and surprising stories of iconic creators across history-including Albert Einstein, Serena Williams, Martin Luther King Jr., Harry Houdini, Grace Hopper, Bruce Lee, and many more-and breaks down how they wielded creativity to reach incredible heights.Creative thinking-humankind's unique ability to combine unrelated and abstract ideas-has been utilized in countless ways since the dawn of humanity. Every day, people in creative and non-creative fields take advantage of creative thinking to reach all kinds of goals, personally and professionally.You can do it, too. Here's how.