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Is luck a psychic gift or a question of intelligence? What do lucky people have that unlucky people lack? Psychologist Dr. Richard Wiseman put luck under a scientific microscope, examining the different ways in which lucky and unlucky people think and behave. After three years of intensive interviews and experiments with over 400 volunteers, Wiseman arrived at an astonishing conclusion: luck is something that can be learned. Using the Four Essential Principles: Creating Chance Opportunities, Thinking Lucky, Feeling Lucky, Denying Fate, readers can determine their capacity for luck and learn to change their luck through helpful exercises. Illustrated with anecdotes from the lives of the famous such as Harry Truman and Warren Buffett, The Luck Factor also richly portrays the lives of ordinary people who have been extraordinarily lucky or unlucky.
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