The Visionary Brand

This is a nice read to know what is behind the visionary brand. Every brand has a base product that made them successful when they forget that they lose their focus and face failures even may close their company. Having a Vision and focus and good marketing and making your customers happy is important.

If you want to make your customer happy, first take care of your employees, motivate and reward them, acknowledge their work so they will take care of the rest.

The book describes how a brand came to be successful and a forerunner and changing based on the changes in technology and people.

The book is written is a simple way without any technical jargon. I liked it.