The Watercooler Effect: An Indispensable Guide to Understanding and Harnessing the Power of Rumors

The Watercooler Effect: An Indispensable Guide to Understanding and Harnessing the Power of Rumors

The Watercooler Effect

An Indispensable Guide to Understanding and Harnessing the Power of Rumors

By

Nicholas DiFonzo

By

Nicholas DiFonzo

2008 • 306 pages

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