"From inception to commercial application, and with lavishly illustrated examples, this book explores the idea of type design by experimentation and how this produces innovations in typography. Treating them as two distinct disciplines, the book first deals with the design of typefaces, and secondly with the use of type in layouts. This is an essential book for professionals, students, academics and anyone who is interested in typography, graphic design, visual culture and design history."--BOOK JACKET.
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