Uncanny Valley

What at first feels like an exposé of Silicon Valley's slimy underbelly quickly becomes a much more nuanced story about the role of the individual in a world driven, not just by data, but by manufactured ideals of the Good Life.
The author's voice is stark and honest. She has more than her fair share of stories to tell, but maintains a very true sense of being a semi-entitled, fairly well read normal person with no direction, trying to “make it” and always feeling like she's failing, mostly because she's not sure what succeeding is supposed to look like for her.
Her stories about sexism are shocking, her inside knowledge of data harvesting and disturbing content are every bit as juicy as you want them to be, but even though that's what I was hoping to find in this story, it all plays second fiddle to her internal struggles regarding trying to find purpose, and understand all the hypocrisies in modern society. It really helped me look at the world, and want to ask some fresh questions, like “why are the brightest minds in our time all just trying to optimize ad-tech?”
You should read this book.