Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm

Marketing and Selling High-Tech Products to Mainstream Customers

By

Geoffrey A. Moore,

By

Geoffrey A. Moore,

1991 • 256 pages

Ratings25

Average rating3.9

15

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Rated 5.0 ⭐

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Helped identify /lots/ of potential failure modes for my one-day startup.

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