Dress and Society

Understanding the social expectations and meanings associated with dress is critical to a successful career in fashion. Just as critical is familiarity with research techniques to capture the history of fashion trends. Dress and Society fulfills these requirements by presenting a socio-lo-gical perspective on how people dress and a research perspective on how to develop and appreciate research skills. Analyzing dress as an individual social behavior enables students to draw connections between their own lives and different styles of dress. Concepts such as gender, religion, race, education, cultural norms, and violations of cultural norms are thoroughly discussed. By starting each chapter with a headline from mass media, engaging the students in lively discussion, and presenting research with practical applications, the content becomes enjoyable and memorable for students. Instructors, contact your Sales Representative for access to Instructor's Materials.