Start with Why

Recommended to me by my marketing mentor, Start With WHY is an interesting collection of business case studies exploring the underlying motivation to work for and purchase from brands. This is very much an examination-style book, with Sinek's unique voice (recognised from all those LinkedIn/ Instagram videos) infused into every sentence.
Unfortunately, the book suffers from repeating many ideas around WHY-driven leadership, processes, customer buying patterns and business decisions. This definitely could have been a lot shorter, and ultimately is more of a presentation rather than an introspective experience for the reader. It seems like my own homework to now find my WHY, although I am grateful that I better understand the differences between successful businesses and those that struggle.
Full book summary here.