Start with Why

I had high hopes for this book, given how much I enjoy watching Simon speak. As I began this book I found myself engaged and enjoying the book right away. However, as the book progressed I began to check out mentally, progressing that way until completion. The message is driven home early on in the book, and then it begins to feel like content was just piled on in an effort to increase the length of the book.

Additionally, I just couldn't connect with most of the analogies and metaphors that Simon attempted to use in order to drive a point home. The introduction of the “celery test” was almost comical, and then for the remainder of the book it was used as a validation for almost every point.

Yes, I almost completely agree with his push to “start with why”, but did not enjoy 70% of this read.