The Customer-Centered Enterprise
How IBM and Other World-Class Companies Achieve Extraordinary Results by Putting Customers First
How IBM and Other World-Class Companies Achieve Extraordinary Results by Putting Customers First
"The Customer-Centered Enterprise is a step-by-step blueprint for becoming a company that is customer-driven, customer-focused - and customer-preferred. Blending the battle-tested techniques of IBM's Customer Value Management (CVM) process with observations from some of the finest minds and thought leaders in today's business and academia, it explains how tomorrow's leaders will differentiate from their competitors, and successfully retain current customers as they attract new ones."--BOOK JACKET.
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