The Impact of Building on Behavior
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This study of how the architecture of a building influences the people who work in it is of interest to architects, behavioralists, and management personnel as well as fans of architecture in general. Mildred Reed Hall and Edward T. Hall founded Edward T. Hall Associates and together consulted and wrote books and articles in the fields of environmental and urban affairs, international business and intercultural and interpersonal relations.
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This slim volume, more accurately described as a pamphlet than a book, offers an intriguing look into the planning and design process of the Deere building by renowned architect Eero Saarinen. While the title suggests a broader exploration of culture, hypermodernism, and philosophy, the content focuses primarily on the architectural aspects of this specific project.
The author's examination of the modernist principles applied to the Deere building inadvertently foreshadows some of the criticisms that would later emerge in the postmodern era. The design's emphasis on open spaces and lack of personal boundaries raises questions about privacy and individual identity in the workplace. The description of the building as a sleek, efficient space also hints at the potential for creating an impersonal, factory-like atmosphere.
However, the pamphlet does highlight some forward-thinking elements of Saarinen's design. The incorporation of movable walls, open floor plans, and a strong connection to the natural surroundings demonstrates an early attempt to create flexible, human-centered workspaces. These features would later become hallmarks of contemporary office design.
Despite its brevity, this work effectively illustrates how architecture serves as a reflection of broader cultural trends. By detailing Saarinen's approach to the Deere building, the author provides a snapshot of mid-20th century modernist ideals and their manifestation in the built environment.