Undo It!

From page 1, I expect every sentence or two to be lurking with trademarks and special Ornish phrases. The book is written in an incredibly annoying style, much like advertising copy.

Sure, it's great to tell people to eat carefully (vegan, in this case), exercise moderately, reduce stress, and not be lonely. While it can be helpful to reread these messages from time to time, no one can simply turn to themselves and say “Self, UnDo It!” PF course, if one enrolls in the Ornish program, there will be great success!

There are also decades of research showing that high protein diets are good for humans and that high carb, especially high sugar/highly processed foods are the enemy to good health. Low-fat diets have not proven to be better for health; women, in particular, need more fat in their diets than men. The vegan diet doesn't provide important nutrients like B12 and doesn't work for diabetics. The Ornishes seem not to understand that there are many human illnesses that are inherited that can't be reversed by doing a few neck stretches.

I suggest reading other titles than this one for inspiration.