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The Hard Thing About Hard Things |
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The Righteous Mind: Why Good People Are Divided by Politics and Religion |
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Superforecasting - Philip E. Tetlock
- Dan Gardner
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The Paradox of Choice: Why More Is Less |
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Less and More: The Design Ethos of Dieter Rams - Klaus Klemp
- Keiko Ueki-polet
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The Endless City: The Urban Age Project by the London School of Economics and Deutsche Bank's Alfred Herrhausen Society |
The Art of Asking; or, How I Learned to Stop Worrying and Let People Help |
A Mindfulness Guide for the Frazzled |
Originals: How Non-Conformists Move the World |
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Spark for the Fire: How youthful thinking unlocks creativity |
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The power of habit why we do what we do and how to change it |
Why Is Your Name Upside Down?: Stories From a Life in Advertising |
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Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration |
The Advertising Concept Book |
Pick Me : Breaking Into Advertising and Staying There |
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Then We Set His Hair on Fire: Insights and Accidents from a Hall of Fame Career in Advertising |
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The Adweek Copywriting Handbook |
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Žltá kniha budovania značky |