The Tipping Point: How Little Things Can Make a Big Difference - Malcolm Gladwell
- מלקולם גלדוול
- עפרה אביגד (Translator)
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The Paradox of Choice: Why More Is Less |
The Black Swan: The Impact of the Highly Improbable |
The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home |
The Righteous Mind: Why Good People Are Divided by Politics and Religion |
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The power of habit why we do what we do and how to change it |
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Outliers: The Story of Success |
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You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yourself |
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How to Enjoy your life and your job |
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Incognito - David Eagleman
- Catarina F. Almeida (Translator)
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Judgment Under Uncertainty: Heuristics and Biases |
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Freakonomics: A Rogue Economist Explores the Hidden Side of Everything |
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SuperFreakonomics: Global Cooling, Patriotic Prostitutes, and Why Suicide Bombers Should Buy Life Insurance - Steven D. Levitt
- Stephen J. Dubner
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Drive: The Surprising Truth About What Motivates Us |
The Invisible Gorilla - Christopher Chabris
- Daniel Simons
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Switch: How to Change Things When Change Is Hard |
Payoff Payoff: The Hidden Logic That Shapes Our Motivations |
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The Signal and the Noise: Why So Many Predictions Fail - But Some Don't |
Judgment in Managerial Decision Making |
Why Smart People Make Big Money Mistakes - And How to Correct Them: Lessons from the New Science of Behavioral Economics - Gary Belsky
- Thomas Gilovich
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Moral Markets Moral Markets: The Critical Role of Values in the Economy |
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The Bounds of Reason The Bounds of Reason: Game Theory and the Unification of the Behavioral Sciences |
Mindless Eating: Why We Eat More Than We Think |
The Person and the Situation - Lee Ross
- Richard E. Nisbett
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Inside the Nudge Unit: How Small Changes Can Make a Big Difference |
The Ethics of Influence: Government in the Age of Behavioral Science |
Phishing for Phools - George A. Akerlof
- Robert J. Shiller
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Think Like a Freak: The Authors of Freakonomics Offer to Retrain Your Brain - Steven D. Levitt
- Stephen J. Dubner
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The Art of Deception - Kevin D. Mitnick
- William L. Simon
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