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| #10 |  Delivering Happiness: A Path to Profits, Passion, and Purpose
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| #15 |  The Right It
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| #17 |  Nine Lies About Work
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| #18 |  Raving Fans: A Revolutionary Approach to Customer Service
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| #20 |  Selling Retail Selling Retail
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| #21 |  The Nordstrom Way to Customer Service Excellence
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| #24 |  The Psychology of Price The Psychology of Price
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| #26 |  Priceless
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| #28 |  No B.S. Price Strategy
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| #29 |  Managing Chaos Managing Chaos
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| #30 |  The User's Journey
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| #31 |  This Is Service Design Doing This Is Service Design Doing
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| #32 |  The Digital Marketer
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| #38 |  Good to Great
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| 3.92 | 28 reads | |
| #40 |  Lean Analytics
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| #41 |  The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business
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| #42 |  Radical Focus
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| #43 |  Rolling Rocks Downhill
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| #44 |  Talking to Humans
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| #45 |  Toyota Kata Culture Toyota Kata Culture
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| #46 |  Lean Enterprise: How High Performance Organizations Innovate at Scale
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| #48 |  Product Roadmaps Relaunched
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| #49 |  The Startup Way
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| #50 |  Build Better Products
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| #51 |  What You Do Is Who You Are: How to Create Your Business Culture
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| #53 |  The Mom Test
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| #54 |  Thinkertoys
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| #55 |  Clients from Hell
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| #56 |  Continuous Discovery Habits
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| #57 |  Product Management's Sacred Seven
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| #60 |  Made to Stick
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| #61 |  Words that sell
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| #63 |  Scientific Advertising
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| #65 |  Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
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| #66 |  Pre-Suasion
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| #68 | How To Find Your Big Marketing Idea How To Find Your Big Marketing Idea
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| #69 |  Speak To Sell
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| #71 |  Platform Closing Platform Closing
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| #72 | Breakthrough Copywriting Breakthrough Copywriting
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| #74 |  The Boron Letters The Boron Letters
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| #75 |  The Idea Writers
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| #76 |  The Well-Fed Writer
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| #77 |  My life in advertising ; Scientific advertising
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| #78 |  How Brands Become Icons
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| #79 |  Secrets of a Freelance Writer: How to Make $100,000 a Year or More
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| #80 |  Tested Advertising Methods
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| #81 |  The Robert Collier Letter Book
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| #82 |  Nicely Said
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| #83 |  Can I Change Your Mind?
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| #84 |  Read Me
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| #85 | Write Everything Right! Write Everything Right!
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| #86 |  The Sell
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| #87 |  The Secret of Selling Anything
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| #88 |  How to Write a Good Advertisement: A Short Course in Copywriting
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| #89 |  Breakthrough Advertising
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| #90 |  The Adweek Copywriting Handbook
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| #91 | Cashvertising Cashvertising
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| #92 | The One Sentence Persuasion Course - 27 Words to Make the World Do Your Bidding The One Sentence Persuasion Course - 27 Words to Make the World Do Your Bidding
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| #93 |  Hey, Whipple, squeeze this
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| #94 | The Forbidden Keys to Persuasion The Forbidden Keys to Persuasion
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| #95 |  Writing that works
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| #96 |  Ogilvy on Advertising
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| #97 |  Copywriting: Successful Writing for Design, Advertising, and Marketing
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| #98 |  Master Content Marketing
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| #99 |  Sell It Like Serhant
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| #100 |  Reality in Advertising
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| #101 |  Confessions of an Advertising Man
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| #102 |  The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
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