#2 | The Tipping Point: How Little Things Can Make a Big Difference - Malcolm Gladwell
- מלקולם גלדוול
- עפרה אביגד (Translator)
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#5 | The Paradox of Choice: Why More Is Less |
#6 | The Black Swan: The Impact of the Highly Improbable |
#7 | The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home |
#8 | The Righteous Mind: Why Good People Are Divided by Politics and Religion |
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#10 | The power of habit why we do what we do and how to change it |
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#12 | Outliers: The Story of Success |
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#14 | You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yourself |
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#17 | How to Enjoy your life and your job |
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#19 | Incognito - David Eagleman
- Catarina F. Almeida (Translator)
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#21 | Judgment Under Uncertainty: Heuristics and Biases |
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#24 | Freakonomics: A Rogue Economist Explores the Hidden Side of Everything |
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#26 | SuperFreakonomics: Global Cooling, Patriotic Prostitutes, and Why Suicide Bombers Should Buy Life Insurance - Steven D. Levitt
- Stephen J. Dubner
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#28 | Drive: The Surprising Truth About What Motivates Us |
#29 | The Invisible Gorilla - Christopher Chabris
- Daniel Simons
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#30 | Switch: How to Change Things When Change Is Hard |
#31 | Payoff Payoff: The Hidden Logic That Shapes Our Motivations |
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#33 | The Signal and the Noise: Why So Many Predictions Fail - But Some Don't |
#34 | Judgment in Managerial Decision Making |
#35 | Why Smart People Make Big Money Mistakes - And How to Correct Them: Lessons from the New Science of Behavioral Economics - Gary Belsky
- Thomas Gilovich
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#40 | Moral Markets Moral Markets: The Critical Role of Values in the Economy |
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#42 | The Bounds of Reason The Bounds of Reason: Game Theory and the Unification of the Behavioral Sciences |
#43 | Mindless Eating: Why We Eat More Than We Think |
#44 | The Person and the Situation - Lee Ross
- Richard E. Nisbett
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#45 | Inside the Nudge Unit: How Small Changes Can Make a Big Difference |
#46 | The Ethics of Influence: Government in the Age of Behavioral Science |
#47 | Phishing for Phools - George A. Akerlof
- Robert J. Shiller
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#48 | Think Like a Freak: The Authors of Freakonomics Offer to Retrain Your Brain - Steven D. Levitt
- Stephen J. Dubner
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#50 | The Art of Deception - Kevin D. Mitnick
- William L. Simon
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